I think it goes without saying, but just to be safe I'll clarify that my blog is named after this particular commercial for a Dirt Devil vacuum cleaner. I'm all for E*Trade babies, gangsta gerbils, et cetera, but its almost always because the commercial is hilarious and off topic, much like a Pixar short flick that plays before the actual movie.
This commercial, on the other hand, retains relevance while being hilarious. It's emphasizing the suction power of their product in an unprecedented way. That's a lot more than can be said for a baby checking his portfolio on an iPhone...
It's a brilliant advertisement that utilizes out of character horror to keep the viewer on seats-edge until they realize it's all just a joke. But the way that the horror drags you into the moment really helps emblazon Dirt Devil's brand name into your head. Comedy is becoming stale among advertising, so it's refreshing to see that there are creative enough minds out there to utilize unique genres to lead commercials in a new direction.
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