Saturday, June 25, 2011

Hoo-Ah!

Al Pacino's words from the movie Scent of a Woman carry a lot of tradition and intensity behind them. The Marine Corps advertises better than any other organization I know of. Every single time I'm at the movie theater and one of those five minute Marine Corps commercials comes on I can't help but get goose-bumps all over.

The idea of being part of something bigger, to be an individual but to function as a singular unit, is a very profound concept and by no means easy to portray in five minutes. But the Marines make it possible by using images of Marines working together through training courses, combat, and doing their famous rifle motions in unison. It seems like they're almost using parade tactics to appeal to Americans, lots of color and discipline to put on a show to flaunt all their hard work and skills.

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