Dishes and Battleship, Fun for the Whole Family!

What fun! Father and son playing a quality game of Battleship, enjoying their night, most likely just finished dinner. But what's this? They aren't the only ones who look like they're having a great time! The mother and daughter in the background are loving doing the dishes.

I'm starting to like these 50's and 60's advertisements more and more because of their absurdity. Why was it even necessary to include the women at all if the only point was to offend and degrade the female gender? They could have easily left the women out of the ad and not lost anything in terms of advertising power.