Svedka

I feel that an effective advertisement is memorable, informative, persuasive, and progressive (or original if that term is preferred). Memorability is necessary for obvious reasons: you can't buy something that you don't remember. Informative is needed to accurately and efficiently portray what the product is. Lastly is the persuasive aspect, which is inherently needed to attract consumers to the product in the first place.

Originally I was going to bash Svedka for their seemingly unoriginal, random, and dumb robot girl campaign. But, while attempting to be an objective individual, I read an article that made note of how nobody cares if a female robot is treated as an object, because it is just that. The advertisements used by Svedka are memorable because of how random they are, they are a little weak in the information category, but the excel in the persuasive and progressive categories.

In this day and age people are always looking for the newest and sleekest products. The robot girl is just that, and the bottle itself in the advertisements are pretty sleek looking too. Sex, money, alcohol, and fancy futuristic things are all very persuasive ideas that will draw in a wide demographic of men and possibly women too.

It is progressive because of how they use the robot girl to sell sex. They are making an interesting statement with her because they know that they are making her seductive but in a very atypical way by using a robot. That causes heads to turn and the advertisement to pop out from all the clutter.